E&M
2023/3
Contents
Dossier. Desire for Luxury: Experiences, Practices, Values
Luxury Experience as a Modus Vivendi
A Growing Market Despite Uncertainties
Global Players are Shopping for Smaller Businesses
Discretion and Refinement at the Core of Quiet Luxury
Excellence Becomes a Group: the Case of Florence
NFTs for a New Customer Relationship
Authenticity Generates Uniqueness, Trust, and Loyalty
Personalizing the Product, but with Moderation
Luxury Hospitality: Challenges, Trends, and Good Practices
Focus. The Artificial Era (but not too much)
Looking Closely Through the Digital Mirror
Cybersecurity and Companies: If the Worst Virus is the Mentality
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
Public Administration
Towards Big Government. The Key Role of a Large Public Administration
Sustainability
Personalizing the Product, but with Moderation
The new frontiers of luxury are opening paths in the search for new emotional values: exclusive objects are giving way to the dimension of experiential uniqueness. However, balance is needed to avoid compromising the brand's identity, recognition, and distinctive features. For this reason, luxury brands are studying communication and positioning strategies that allow for a virtuous encounter between consumer expectations and the brand's own needs.
è LVMH Associate Professor of Fashion & Luxury Management presso l’Università Bocconi e docente presso SDA Bocconi School of Management // the LVMH Associate Professor of Fashion & Luxury Management at the Bocconi University and Lecturer at the SDA Bocconi School of Management.
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