E&M

2019/3

Barbara Alemanni

Fintech Nudging: A Push toward Financial Well-being

Fintech is revolutionizing the way the financial industry interfaces with clients and helps them reduce information barriers regarding their finances. A central role in this process is played by nudging logics, those systems of decision-making architecture that help orient decisions towards more virtuous behavior. The entire approach helps better satisfy the customers’ needs and increase loyalty.

Digital technology combined with behavioral science helps develop products and services that better satisfy the needs of investors. It also makes it possible to personalize the relationship with retail clients.

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