Dossier. Urban Regeneration
Focus. The New Normal in Marketing
Organization and People Management
New Social Needs at the Center of Living
The evolution of the living sector must start from an analysis of new social needs, due to four main trends: climate change, demographic changes, new forms of social interaction, and datification. From the exacerbation of environmental conditions to the new living needs for an aging population, from the need to design and create new spaces to deal with the increasingly inevitable waves of pandemics to the new business models that see technologies and digital applied to the real estate sector, the businesses in that sector must implement strategies and systems of governance able to create sustainable value for all stakeholders.