Focus. Sustainable Finance
Economy, work and organisations
Competition and markets
The Great Challenge of Milan-Cortina
The production of a large event, starting from the candidacy phase, implies a mix of investments, adequate marketing actions, and the involvement of many actors. The economic and social legacy thus embraces important temporal and territorial dimensions. The case of the Milan-Cortina 2026 Winter Olympics demonstrates that the importance of large events, in addition to the sense of belonging and national and local pride, includes the revival of sports and mountain areas, environmental and social values, and public-private cooperation; all strategic tools to support tourist supply chains.