E&M
2025/1
Contents

Editorial
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value
Going Beyond Discounts: Loyalty Trends in Italian Retail
Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Themes
Carried Interest: Balancing Incentives and Taxation
Corporate & Investment Banking: Perceptions of GenZ and Millennials
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Corporate profits in Italy are not only an indicator of the financial health of companies, but also an invaluable parameter for assessing economic inequality, both between and within companies. From an analysis of the relationship between profit, number of employees, and net worth for a sample of companies operating in different sectors from 2014 to 2023, a marked inequality in the distribution of profits emerges, discernable also at a regional level. The Lorenz Curve gives us a graphical representation of the cumulative distribution of profits, while the Gini Index provides a summary measure of the inequality we observe. The results of our study offer managers concrete tools for optimizing resource allocation strategies and minimizing internal inequality, helping improve corporate competitiveness.