E&M
2025/1
Contents

Editorial
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value
Going Beyond Discounts: Loyalty Trends in Italian Retail
Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Themes
Carried Interest: Balancing Incentives and Taxation
Corporate & Investment Banking: Perceptions of GenZ and Millennials
How to Gain Maximum Trust
In order to translate the vast body of scientific knowledge into practices that transform organizations and processes to create value for business and wellbeing for society, a dialog between academic research and management practice is essential. Although the impact of research has traditionally been measured in academic terms, it is now also being considered from a socioeconomic perspective, assessed according to how it affects society, the economy and the environment. Innovation can only be accelerated and the ramifications of research maximized by fostering mutual learning between academia and business through an interdisciplinary approach.