E&M
2016/5
is professor of International Business at the Bocconi University. His research interest is in the interface between strategy and international management and he has published over 100 articles, 25 teaching cases and books concerning the managerial and strategic aspects of globalization.
To Be Footloose or Committed to Local Markets?
Firms can exploit location-specific advantages or they can obtain operational flexibility to reap changing advantages from multinationality – but they cannot do both at the same time
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