E&M
2022/4
Contents
Dossier. Urban Regeneration
The Virtuous Circle of Sustainability
Dossier. Living
New Social Needs at the Center of Living
Make Way for Proptech as a Lever for Growth
Dossier. Commercial
Great Transformations of the Sales Sector
Offices Are Changing; Investments, Too
Focus. The New Normal in Marketing
When Images Become a Repository of Data for Businesses
Brand Management between Back to the Future and Interstellar
The Key Points of the Digital Transformation of Go-to-market
Visual readings
Sharing economy
Organization and People Management
Offices Are Changing; Investments, Too
The office sector represents the most significant portion of the asset allocation of institutional investors and the sector most influenced by the new modes of remote work. New work needs are thus leading to a change in demand for spaces and in the physical characteristics of new properties, but also in supply, with increasingly complex technological solutions and greater attention to services and the issue of environmental sustainability.
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