E&M

2023/1

Umberto Simonelli Silva

Doing Business in China: The Case of Brembo

China isn’t for everyone, or at least it is only for a few: foreign investors must pay great attention to the various risks they run and the multiple contradictions of this immense country. Despite this, the Land of the Dragon has been, and will continue to be for a long time, a large market that, however difficult to understand and penetrate, is undeniably growing. It is an opportunity that management can seize following the lessons of the case of Brembo.

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