E&M
2020/2
Contents
Editorial
Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Visual Readings
Focus. Marketing Made in Italy Products
What It Means to Talk about Made in Italy
Cultural Specificity and Quality of Production
Digital transformation
Financial Systems
People Management
Public Services
The Hidden Challenge of Digital Transformation
Among the many challenges that digital transformation has posed to enterprises, is the need to keep up with the rapid growth of a vast and varied set of tech vendors. Not being able to rely only on their own internal resources, enterprises can decide to entrust digital transformation processes to consulting companies, while avoiding a situation in which those companies take over such an important part of the enterprise’s strategic plan. Success in managing relationships with technology suppliers and with one’s own potential partners is becoming an increasingly critical component, and must be managed with a strategically opportunistic and administratively innovative approach.