E&M
2020/2
Contents
Editorial
Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Visual Readings
Focus. Marketing Made in Italy Products
What It Means to Talk about Made in Italy
Cultural Specificity and Quality of Production
Digital transformation
Financial Systems
People Management
Public Services
The Supply and Demand of Uniqueness
The uniqueness of products that benefit from the symbolic guarantee of being Made in Italy fulfills the role of helping the consumer define his own identity, towards himself, increasing self-esteem, esteem regarding one's community, and increasing social esteem as well. The challenge awaiting Made in Italy production is to feed and regenerate the resources that consolidate its elective positioning towards the demand for distinction and uniqueness, both in consumer markets and industrial markets.
è professore di Marketing e di Entrepreneurship presso l’Università LUISS di Roma, dove dirige X.ITE – Centro di Ricerca su Consumi e Tecnologie. Fra il 2010 e il 2014 ha guidato un operatore del venture capital italiano, ed è attualmente impegnato quale venture partner di alcuni fondi chedi early (technology transfer) sia di late stage capital.
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