Italian readers continue to recognize the reliability, professionalism, quality investigations, and serious competence of print media. For individuals belonging to the target of entrepreneurs, executives, managers, self-employed professionals and their families, there is a greater search for information and quality analysis, a characteristic of printed news: 84.7 percent of them have read at least one daily or periodic publication in the last 30 days, and almost 50 percent have read or skimmed a newspaper every day. In addition, print media confirms its position as a unique medium for advertising communication: its ability to transmit messages is strengthened by the deep sharing of values with its readers.