To translate the potential advantage over foreign competitors into a reality, Italian businesses need to make an organizational change and strengthen their abilities in the sector of artificial intelligence; while important players for the economy such as institutions and business representatives must increase their efforts to provide all of the support necessary for the required technological upgrade. The recognition by top management that the future passes through AI, and the digital transformation more in general, is essential to call into question the normal modus operandi and the very structure of companies, thus opening themselves up to the necessary change.