Innovation in agribusiness represents an indispensible step for the construction of a sustainable future, and is more or less explicitly linked to achieving most of the SDG identified by the UN in 2015.#Forces of change such as technological advancement, the climate crisis, the scarcity of resources, and the growth of global population will influence the trajectories of development in coming years, requiring the entrepreneurial fabric to evolve in order to survive.#Looking at innovation in the sector, we see a concentration of innovations, principally of a technological nature, upstream, between the suppliers of technological solutions and inputs, while there is a lack of new elements in distribution.#The innovations respond to the challenges imposed by megatrends, with particular attention to food security, food safety, and climate change, while the increase of yields and the reduction of costs are still the main drivers of change in agricultural companies.