Persistent growth: why expanding is no longer enough
Growing has never been simple, but today it has become even more difficult: unstable markets, shorter life cycles, competitive pressure, the digital transition, and sustainability concerns are making it increasingly rare to turn expansion into a lasting result. The data show that only a small number of companies are able to sustain high growth rates over time. And yet continuous growth is not an unattainable exception. It requires a precise combination of scalability, innovation, strategic investment, operational quality, and new organizational structures. In this scenario, growth is no longer merely a performance lever, but a necessary condition for strengthening competitiveness, resilience, and the ability to generate value for all stakeholders. An excerpt from the book "Engineering Growth" by Angelo Cavallo, Federico Frattini, and Tommaso Canonici.