2019-09-25
Leonella Gori
The CFO: A Technical Figure, or not?
In the preparation of this article, thanks are due to Dott. Francesco Masironi for his patient work collecting information during the initial phases of the research. In response to the question “What counts more, perception or facts?” the marketing world has a rather precise and clear answer, that aims in a single direction, with almost no ambiguity: while facts are important, the ability to make them perceptible in a "correct" and convenient manner is probably even more important. An example? Some years ago, one of the most famous violinists in the world repeated a superb musical execution ...
