Beyond the Festival: Sanremo as cultural infrastructure and brand platform
To observe the Sanremo Festival still means confronting a media object that is difficult to place within the traditional categories of television entertainment. For a few days each year, the Festival suspends the fragmentation of the contemporary media experience and recomposes a rare form of collective attention, one that cuts across age groups, cultural competencies, and consumption practices. Sanremo is not simply an event to watch, but an experience to inhabit: it is commented on, discussed, contested, and shared both in real time and afterwards. The music competition is only one of the layers ...