In the not-too-distant future, as multinational corporations amass more and more power, marketing may mutate. But there’s a chance that consumer relations could evolve in a positive direction, reflecting dynamics that resemble mafia organizations, with beneficial individual and societal implications. “Godfather Marketing” has the potential to thrive in a credibility economy where quality of information prevails over quantity, in contrast to the traditional knowledge economy. This article highlights the risks and benefits of such an approach, emphasizing that the effectiveness of the model depends on shared ethics as well as checks and balances inside and outside companies.