è Tenured Lecturer presso il Dipartimento di Management e Tecnologia di SDA Bocconi, specializzata in Brand Strategy e Customer Experience. Con una vasta esperienza come membro di consigli di amministrazione e consulente di management, ha pubblicato numerosi lavori, tra cui (come curatrice) “Signature Experience”, edito da Bocconi University Press
(2018), e “Contactless Signature Experience”, edito da EGEA (2021). // is Tenured Lecturer at the Department of Management and Technology at SDA Bocconi, specializing in Brand Strategy and Customer Experience. With extensive experience as a board member and management consultant, among the numerous works to her name, she edited “Signature Experience,” published by Bocconi University Press in 2018, and authored “Contactless Signature Experience,” published by EGEA in 2021.