E&M

2020/1

Vanessa Gemmo Daniela Isari

Being a Strategy Maker in the Digital Era

In the context of the broad digital transformation currently underway, CEOs must represent the engine of corporate change. In the role of the “strategy maker,” the CEO first of all has the role of defining how artificial intelligence can support strategic decisions at multiple levels, and secondly, to promote and guide the digital transformation. The CEO is also required to renew the strategies and define new business goals that include specific provisions for the creation of digital value.
To make investments in digital transformation more efficient, CEOs must support cultural change on multiple levels: decision-making culture, and a culture of partnership between human and artificial intelligence.

THE ACCESS TO THIS CONTENT IS RESTRICTED TO REGISTERED USERS

Login or sign up.