Marketing, Quo Vadis?

by Bruno Busacca

Artificial intelligence is redefining marketing tools, processes, and skills, raising profound questions about the future role of the discipline. Starting from this scenario, ...

AI must not only cut costs. It must create revenues

by Andrea Beltratti, Alessia Bezzecchi

After the euphoria of 2025, 2026 has brought volatility and renewed questions about the economics of AI. Beyond market fluctuations, the real issue concerns its structural ...

Beyond the Festival: Sanremo as cultural infrastructure and brand platform

by Maria Carmela Ostillio

Sanremo is no longer merely a song contest or a high-audience media product, but a narrative and relational ecosystem that extends far beyond the five television evenings. ...

Job crafting: redesigning work to unlock individual potential

by Alessandro Antonini, Ilaria Buonomo

In organizational contexts increasingly exposed to complexity, interdependence, and continuous change, job crafting is emerging as a strategic lever for rethinking the relationship ...

From research to practice: game-based learning for knowledge transfer

by Niccolò Todaro, Emilia Filippi, Andrea Pontiggia, Duccio Tosi, Francesco Testa

Although the importance of knowledge transfer is widely recognized, effectively integrating this process into organizations is still a central challenge. Organizational learning ...

Why defence has become a key sector for the markets

by Enrico Della Gatta

The shift is not only geopolitical: it is financial as well. In just a few years, defence and aerospace companies have ceased to be seen as peripheral stocks, tied solely ...

Demographics and business: the four revolutions reshaping the world

by Francesco Billari

The longevity revolution, the expansion of education, the intensification of migration flows and the rebalancing of gender within organizations are redefining societies, ...

Marketing Metrics: the Puzzle of Performance Measurement

Measuring marketing has never been so easy – and so complex.In the era of MarTech, information overflow makes it difficult to distinguish what matters from what distracts.The ...

More space for Earth: the future of the Space Economy

by Simonetta Di Pippo

The new space race is no longer just about satellites and lunar missions: it is an ecosystem that brings together artificial intelligence, robotics, biotechnology, and international ...