From the platform economy to the ecosystem economy: how ai is rewriting global competition
Amazon, Alibaba, Apple and Google are the champions of the platform economy. But a new frontier is emerging: the ecosystem economy. Unlike a platform, which has a clearly defined center and a dominant player that controls the rules of the game, an ecosystem is a networked set of relationships in which multiple companies, organizations and communities collaborate. There is no longer a single infrastructure overseeing every flow, but a fabric of open connections, powered by APIs, microservices and shared standards. McKinsey estimates that by 2030 these open ecosystems will capture around 30% of ...