The true advantage of big data does not lie so much in the quantity of data recorded by a software or application, but in its ability to provide extremely detailed information on an individual. This distinctive element is the basis of the data-driven economy in which we are immersed. Big data is the fuel of the economy and scientific development, which is why it is necessary to guarantee access to as many actors as possible. Allowing it to be the exclusive prerogative of large multinational corporations would end up granting them an additional, decisive source of competitive advantage: the monopoly of research in the areas of machine learning and artificial intelligence.