E&M
2025/1
Contents

Editorial
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value
Going Beyond Discounts: Loyalty Trends in Italian Retail
Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Themes
Carried Interest: Balancing Incentives and Taxation
Corporate & Investment Banking: Perceptions of GenZ and Millennials
Carried Interest: Balancing Incentives and Taxation
Private equity in Italy has reached a mature stage, with investments reaching approximately €80 billion in 2023. Over the years, the introduction of carried interest (CI), a mechanism that incentivizes managers to pursue high returns, has helped attract talent and maximize the value of investments. However, the tax treatment of CI is a matter of debate, as current Italian regulations on the nature of income generated by CI leave room for different interpretations. In particular, an increase in taxation would risk penalizing a sector that has contributed significantly to business and economic growth.