E&M
2025/1
Contents
Editorial
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value
Going Beyond Discounts: Loyalty Trends in Italian Retail
Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Themes
Carried Interest: Balancing Incentives and Taxation
Corporate & Investment Banking: Perceptions of GenZ and Millennials
Not Just Artificial Intelligence
Artificial intelligence is undeniably one of the greatest business opportunities of our time. Developments in AI are capturing#the lion ’ s share of investments in new technologies and attracting global media attention. However, as highlighted by the “ HIT Radar ” observatory of the DEVO Lab of SDA Bocconi School of Management, AI is not the only frontier – several other areas of technological and digital innovation are also gaining momentum.