E&M
2025/1
Contents

Editorial
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value
Going Beyond Discounts: Loyalty Trends in Italian Retail
Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Themes
Carried Interest: Balancing Incentives and Taxation
Corporate & Investment Banking: Perceptions of GenZ and Millennials
The TCC Model: Turning Data Into Competitive Advantage
TCC, a company specializing in loyalty programs, adopts a holistic, data-driven approach to loyalty campaign design. Every step is backed by in-depth data analysis with the goal of maximizing return on investment (ROI) and return on emotions (ROE) for retailers. TCC's approach to loyalty measurement demonstrates how a data-driven strategy can not only improve campaign performance, but also provide detailed insights into customer behavior and optimize marketing strategies.