The rapid and incessant evolution of markets induces businesses to adopt increasingly advanced technologies to adequately respond to the needs of consumers and thus to remain competitive. Through the elaboration of accurate and increasingly reliable predictions, advanced analytics provides a conspicuous contribution to company decision-making processes, ensuring that managers have the possibility to reach goals beyond the present and reducing the risk of making wrong decisions. Thanks to the use of advanced analytics, in the financial and insurance sectors, the health sector, and in the areas of production and logistics, it is possible to obtain much deeper and more complete knowledge of the behavior of clients and suppliers.