Organizations must increasingly invest in tools and projects that allow for constructing algorithms necessary for the effective management of HR processes. Data is available through a great variety of sources: if combined and analyzed, it can create a rich and more detailed understanding of what employees want and how they can act to improve their performance. The human resources department is an active part of the digital transformation: on the one hand it must contribute to creating an increasingly data-driven organization; on the other, it must collaborate with other company departments to supply its precious contribution of knowledge of people.