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Found documents: 634
Shiva Sadat Mostafavi

Branded Apps & Coupons: Keys to Customer Loyalty

In today’s fiercely competitive retail landscape, the challenge of keeping customers engaged and encouraging repeat visits is greater than ever. Retailers are increasingly turning to digital solutions like branded apps and coupons to tackle this issue head-on. The big question is: how can these tools not only attract customers but also keep them loyal and increase their spending over time? Branded ...

Donato Masciandaro

Trump, the Dollar and the Euro

In the wake of Donald Trump's second term as President of the United States, global attention has turned to the future of the dollar and its implications for the world economy. From a short-term economic analysis perspective, the dollar has appreciated, influenced in part by the tariff policies first announced and later implemented by the newly elected president. What does this mean for ...

Andrea Ciacci, Claudio Raimondi

Successful Business Cases: AI Implementation Best Practices

In September 2023, Microsoft Italy launched the AI L.A.B. (Learn – Adopt – Benefit) project, an initiative designed to help companies assess and implement generative Artificial Intelligence (AI) solutions through tailored consulting, training, and skill development to enhance individual productivity and business competitiveness. Including currently over 320 companies and 450 generative AI projects—half ...

Andrea Beltratti, Alessia Bezzecchi

Finance for Europe

In his latest report on Europe’s present and future competitiveness, Mario Draghi argues that Europe is in a paradoxical situation: it appears stable but has unknowingly fallen ill. It has set ambitious environmental targets, possibly beyond its reach, while neglecting applied business research and struggling with the ambiguity between national sovereignty and the role of supranational institutions. ...

Severino Meregalli

Creating Value with AI: Post-Digital Business Strategies

Since 2022, artificial intelligence (AI) has firmly established itself as a central topic on the innovation agendas of companies across a wide range of industries. From the first months of the launch of generative AI tools with easy-to-use interfaces targeting the consumer market, the scale of this phenomenon has been clear. OpenAI's ChatGPT, for instance, counted 100 million users within two months ...

Lorenzo Diaferia, Leonardo Maria De Rossi, Gianluca Salviotti

Exploring the Market and Understanding AI Applications

This phase marks the initial step toward embracing AI. Ideally, the analysis of how to integrate technology into a company should stem solely from business needs, opportunities, and objectives. The ultimate goal should be solving a problem, which will dictate the choice of technology. However, from a pragmatic perspective, technology cannot be utilized without understanding its potential. Therefore, ...

Francesco Perrini

Why Sustainability is Worth It (Even if Showing It Off is No Longer in Vogue)

“You’re good, and they throw stones at you. You’re bad, and they throw stones at you,” sang Gian Pieretti and Antoine at the Sanremo Festival in 1967. Fifty-eight years later, the sentiment described in the Italian song risks silencing the conversation on sustainability. The term 'greenhushing' refers to companies minimizing or completely avoiding communication about their environmental goals ...

Salvatore Vicari

Luigi Guatri: The Legacy of a Master

Professor Luigi Guatri's legacy resonates deeply within Bocconi University and throughout the landscape of Italian economic and business thought. A master in the truest sense of the word: a rigorous scholar, an intellectual guide, and a point of reference for generations of academics and students. After teaching at the University of Genoa and the University of Parma, he returned to Bocconi as a full ...

Marco Valigi

Geopolitics: an asset for small and medium-sized enterprises

Arguing that geopolitical analysis represents an asset for small and medium-sized enterprises is a counterintuitive assertion. As an initial reaction, it is natural to experience a degree of skepticism. Geopolitics, given its analytical framework, might appear to be a method better suited to complex and articulated organizations, with budgets capable of absorbing without difficulty a function ...

Francesca Romana Rinaldi, Chiara Piancatelli, Fahimeh Khatami

Cut through the greenwashing. Strategies for authentic sustainability in fashion

Introduction Growing environmental awareness among consumers is driving higher demand for eco-friendly (green) products (Pimonenko et al., 2020; Zhang and Sun, 2021; Zhang et al., 2024). These goods, which aim to enhance quality of life, require rigorous, continuous assessments (Baines et al., 2013). Green manufacturing techniques are considered a promising way to improve the environmental impact ...