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Exploring the Market and Understanding AI Applications
This phase marks the initial step toward embracing AI. Ideally, the analysis of how to integrate technology into a company should stem solely from business needs, opportunities, and objectives. The ultimate goal should be solving a problem, which will dictate the choice of technology. However, from a pragmatic perspective, technology cannot be utilized without understanding its potential. Therefore, ...
Why Sustainability is Worth It (Even if Showing It Off is No Longer in Vogue)
“You’re good, and they throw stones at you. You’re bad, and they throw stones at you,” sang Gian Pieretti and Antoine at the Sanremo Festival in 1967. Fifty-eight years later, the sentiment described in the Italian song risks silencing the conversation on sustainability. The term 'greenhushing' refers to companies minimizing or completely avoiding communication about their environmental goals ...
Luigi Guatri: The Legacy of a Master
Professor Luigi Guatri's legacy resonates deeply within Bocconi University and throughout the landscape of Italian economic and business thought. A master in the truest sense of the word: a rigorous scholar, an intellectual guide, and a point of reference for generations of academics and students. After teaching at the University of Genoa and the University of Parma, he returned to Bocconi as a full ...
Why SMEs are the new front line of cybersecurity
In today’s digital ecosystem, the perception that small and medium-sized enterprises (SMEs) are “too small to be a target” is a dangerous and obsolete anachronism. The strategic reality is diametrically opposed: SMEs are not only a primary target, but are often regarded by malicious actors as the “weak point” of the entire economic value chain. Their interconnectedness with large corporations, ...
The glass half full of Italian innovation
One of the key recommendations highlighted in the Report on the Future of European Competitiveness (Draghi, 2024) stresses the need to “bridge the innovation gap,” particularly with respect to the United States. The report notes that “in Europe, innovative digital firms are unable to scale or attract financing, resulting in a significant gap in later-stage investment between the EU and the United ...
From the “horizontal frontier” to the “vertical frontier”: american geoeconomics goes into orbit
In the European public debate, when space is discussed, the tone often still oscillates between the epic of conquest and the rhetoric of scientific cooperation. In the United States, by contrast, space has become something far more prosaic and, at the same time, far more strategic: a natural extension of industrial policy and national economic security. At the beginning of 2026, the question of whether ...
More trust, more future
The word chosen by Treccani[1] as the “Word of the Year 2025” is “trust”: one of the most searched terms on the platform and the one showing the highest percentage increase compared to the previous year. Given that trust is a fundamental concept in both social and personal life, it is hardly surprising that it has moved to the centre of attention in a period of extreme uncertainty, and that ...
Training managers in the era of AI: why judgement matters more than algorithms
Generative artificial intelligence is rapidly transforming management education in business schools around the world. This is not just about new teaching tools, but about a profound change in how judgment, responsibility, and decision-making are taught—and assessed. It is from this transformation that the Vademecum on Generative AI in Management Education was born, promoted by the Management Education ...
Digital trade: who sets the rules in the absence of a global agreement?
The Ministerial Conference of the World Trade Organization is the summit that periodically brings together the trade ministers of member countries and represents the institution’s highest decision-making body. The latest took place at the end of March in Yaoundé, in Cameroon, and marked something more than a negotiating impasse. Among the central dossiers was the so-called moratorium on customs ...
Banks: yes to simplification, no to deregulation
“Caesar I was”, and “from within the laws I drew out the excess and the vain ”. Thus does the Supreme Poet had Emperor Justinian speak, suggesting the compass that should guide the Union in reforming banking regulation and supervision: simplification. It is a suggestion that the finance ministers of the European Union have decided to heed. Economic analysis confirms that simplification would ...