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The Contagious Power of Inclusive Brands
A key element of the Diversity Brand Index 2024 is the web survey, conducted during 2023 on a sample of 1,070 respondents, which confirmed and reinforced insights from previous editions. Indeed, an even stronger link emerges between brands’ commitment to DEI, NPS, and revenue growth. NPS or Net Promoter Score is a word-of-mouth indicator measuring the percentage difference between Promoters and ...
Toward Ethical and Sustainable Business Models: Judicial Administration and Corporate Revitalization
Judicial administration has become a tool for economic crime prevention and corporate recovery, capable of advancing organizational change toward a more ethical and sustainable business. By examining court cases in the logistics, fashion, and food delivery sectors, the study shows how this judicial measure can prompt companies to review their organizational structures, implement 231 Compliance Models, ...
Insights from Women Independent Distributors: Workforce Social Sustainability in Network Marketing
Building on the existing literature on network marketing, this exploratory study represents an initial attempt to assess the social sustainability of the workforce (WSS) in network marketing direct selling organizations (NMDSOs). A questionnaire was developed based on a conceptual framework that examines the influence of business models and practices, interpersonal work environments typical of personal ...
Electronics and Fashion Consumption: Balancing Sustainability and Accessibility
The electronics and apparel industries are facing serious environmental crises, yet the transition to circular models is hindered by the tension between sustainability and affordability. This study, based on paradox theory, examines how consumers navigate these tensions. Qualitative Phase 1 reveals the perceived advantages of refurbished and second-hand products. In Phase 2, through an experimental ...
Mobilization and Behavioral Impact: A Strategic Framework for Climate Action
Pro-environmental mobilizations can influence consumer behavior through three modes of exposure: direct participation, incidental exposure, and media exposure. In the proposed framework, we analyze the different psychological dynamics activated by each form of exposure and clarify why the adoption of green practices does not necessarily lead to a real reduction in environmental impact. Based on this ...
Guidelines for Sustainable Communication: Green Marketing Strategies in Video Content
In a digital landscape focused on sustainability, video content on social media is a key tool for effectively and authentically communicating green initiatives. This research analyzes videos from European Fortune 500 companies to explore how the combination of text, images, and sound influences engagement and brand perception. The results show that multimodal consistency, narrative simplicity, and ...
Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging
In the Italian grocery sector, how is sustainability communicated through food packaging? To find an answer, this study identifies and tracks the textual and visual sustainability-related elements on thousands of packaging items over time. The results, based on a large dataset of images of products marketed in Italy between 2016 and 2024, reveal the prevalence of material-related claims and distinct ...
Grounded Leadership for Uncertain Times
Drawing inspiration from Ernesto Illy, a leadership model emerges that reconciles complexity and vision without resorting to reductive simplifications. Grounded in the principles of sensemaking, sensegiving, and symbolic responsibility, with this approach leadership is conceived as the construction of grounded hopes: aspirations anchored in realistic analysis yet capable of giving direction and cohesion. ...
From Adoption Barriers to Collaborative Models: Rethinking Shared Mobility for Young Generations
In an era of heightened political and social uncertainty, business leaders and public institutions must look to the future for innovations that improve the well-being of society. In the specific context of the mobility industry, to create impactful innovations, it is crucial to identify not only the trends that are reshaping the value chain, but also the ones that influence how people move. This serves ...
From Historical Patterns to Future Trajectories. Tracing the Evolution of Gen Z’s Mobility Practices
As the first generation born and raised in a world of ubiquitous digital technologies, Gen Z has developed distinct habits, giving rise to new consumption patterns that challenge conventional wisdom (Aktan and Kethüda, 2024; Chang, 2022; McKee et al., 2024). And urban mobility is no exception (Wawer et al., 2022). To unpack Gen Z’s relationship with mobility and trace the evolution of their mobility ...