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The Long-Living, or Ageless, Consumer
Individuals over 65 not only need health and safety, but they wish to have fun, consume, appear, and travel. We need to begin to redesign what is offered to them in line with the needs and tastes of this demographic category, for which less than 15 percent of companies have developed ad hoc business strategies. Moreover, the immediate future will increasingly see the emergence of a potential "permanent ...
All the Opportunities of the MENA Area
The MENA area has factors of attractiveness that make it desirable as a new "promised land for business" for Italian companies. The MENA area has points of strength that appear specular to the weaknesses of Italy.#Thanks to its geographic positioning, our country represents a natural logistics platform in the Mediterranean. Only through important investments aimed at developing our intermodal network ...
Old Age as Stimulus for a New Form of Welfare
The perspective of the silver economy requires expanding our viewpoint, integrating the needs and attitudes of older people into welfare practices. The first market sectors that have looked towards the silver segment have been tourism, art and culture, transport, and wellness. Compared to people under 35, in Italy those who are over 65 have higher average pro-capita consumption, higher average income, ...
How the Demographic Profile Has Changed
Italy holds the record as the oldest country in Europe: 22.8 percent of its inhabitants are over 65 years of age. Moreover, since 2015, the country has been losing an average of 100,000 inhabitants per year, showing its inability for demographic growth. The exceptional longevity of its population places it at the top spot in the world. In addition, once passing 65, both men and women lead increasingly ...
Age Management A Necessary Choice
The debate on managing the aging of the population has focused on the promotion of work in old age and the lengthening of careers. The result has been active labor policies aimed at the segment of workers close to retirement, to support their employability. Age management is defined as the sum of "measures that combat age barriers and/or promote age diversity and are oriented towards favoring maintenance ...
The Golden Rules for Doing Business
Africa is an area in which doing business is challenging and at the same time very promising. For those who decide to operate on the continent, the selection of the countries from which to start or on which to focus is crucial, as is the medium to long-term strategic approach to adopt. The most promising countries are those with more diversified economies and less dependence on single resources, such ...
A New Era of Lease Accounting
The new accounting standard IFRS 16 significantly modifies the recording of leases in financial statements, eliminating the distance between operating and finance leases, and requiring the recognition of right-of-use assets in the balance sheet, with the simultaneous recording among liabilities of the current value of the payment commitments assumed.#The shift to IFRS 16 has translated into a significant ...
Large-scale retailers Aim to Conquer the Silver Customer
The over-65 population segment is characterized by strong elements of diversity and cannot be considered as a single homogenous group, but to the contrary, requires careful and analytic profiling. The silver population has been neglected by commercial offers, especially as regards the purchase experiences of food products and the design of large-scale retail points of sale.#The silver segment particularly ...
Sales Assistance in the Automotive Sector
Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...
Cost and Performance Competitiveness in the Construction Sector
The civil construction sector in Italy is going through a period of particular economic tension. Unlike in other European countries, over the decade from 2010-2019, the sector was unable to return to the levels prior to the 2008 recession, even touching volumes lower than those at the start of the millennium. In a mature, highly competitive sector with stagnant demand such as that of construction, ...