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Found documents: 634
Magazine article (E&M - 2020/3) Buccoliero Luca, Bellio Elena

Large-scale retailers Aim to Conquer the Silver Customer

The over-65 population segment is characterized by strong elements of diversity and cannot be considered as a single homogenous group, but to the contrary, requires careful and analytic profiling. The silver population has been neglected by commercial offers, especially as regards the purchase experiences of food products and the design of large-scale retail points of sale.#The silver segment particularly ...

Magazine article (E&M - 2021/1) Trinca Colonel Renata, Zamagni Claudio

Sales Assistance in the Automotive Sector

Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...

Magazine article (E&M - 2021/1) Tomasi Giovanni

Cost and Performance Competitiveness in the Construction Sector

The civil construction sector in Italy is going through a period of particular economic tension. Unlike in other European countries, over the decade from 2010-2019, the sector was unable to return to the levels prior to the 2008 recession, even touching volumes lower than those at the start of the millennium. In a mature, highly competitive sector with stagnant demand such as that of construction, ...

Magazine article (E&M - 2021/2) Diaferia Lorenzo, Salviotti Gianluca

What’s Behind Artificial Intelligence?

According to various estimates, during the course of the next 10 years, the impact of artificial intelligence (AI) on global GDP will reach 15.7 trillion dollars. Although many of these evaluations are symptomatic of a sector subject to fads, the importance of AI has led the United States, China, and the European Union to draw up internal plans for development in this field.#Companies interested in ...

Magazine article (E&M - 2021/2) Borgonovo Emanuele, Molteni Luca

Advanced Analytics for Managerial Decision

The data-driven economy has emerged in recent years. The digital revolution, the increase of connectivity, and the instant spread of information are revolutionizing the way we operate and work, at the individual, company, and institutional level. There is increasing recognition of the importance of data. The period of emergency we are living through is also pushing us to use quantitative information ...

Magazine article (E&M - 2021/2) Corrocher Nicoletta, Guerzoni Marco, Nuccio Massimiliano Nuccio

Innovation and Algorithms, To Be Managed with Care

The adoption of innovative solutions based on artificial intelligence (AI) by now involves almost all primary and secondary activities of supply chains. These innovations have revolutionized production processes, generated gains in the productivity of logistics activities, transformed marketing and sales functions and the related services, and radically modified the support activities traditionally ...

Magazine article (E&M - 2021/2) da Empoli Stefano

The Reason of Optimism in Italy

To translate the potential advantage over foreign competitors into a reality, Italian businesses need to make an organizational change and strengthen their abilities in the sector of artificial intelligence; while important players for the economy such as institutions and business representatives must increase their efforts to provide all of the support necessary for the required technological upgrade. ...

Magazine article (E&M - 2021/2) Cillo Paola, Rubera Gaia

How to Create Value with the Data Economy

The true advantage of big data does not lie so much in the quantity of data recorded by a software or application, but in its ability to provide extremely detailed information on an individual. This distinctive element is the basis of the data-driven economy in which we are immersed. Big data is the fuel of the economy and scientific development, which is why it is necessary to guarantee access to ...

Magazine article (E&M - 2021/2) Perretti Fabrizio

2021: An Artificial Intelligence Odyssey

Sensors, algorithms, and the capacity to store and analyze data: these are the three characteristics of the reality in which we are immersed. In this context, dominated by AI, businesses and organizations – in a broad sense – are exploring and using the many advantages and benefits that these tools offer: from the more accurate estimation of the demand for some goods or services (from transport ...

Magazine article (E&M - 2020/1) Coda Vittorio

We Are the Business

The imperative of every good entrepreneur, administrator, and manager is to give adequate space to reflection on what, how, and why to do business, concentrating on the construction of a “strong” market position and on the creation of an organizational context and environment able to generate cohesiveness, motivation, and energy.Moreover, for the economic and cultural development of Italy, it ...