How to Gain Maximum Trust
by Sandro Castaldo
To succeed in business, it’s no longer enough to innovate and offer new products; it’s essential to earn the trust of customers, because trust is what keeps them loyal ...
The Oval Office Desk and the Paradoxes of Trump’s Protectionism
by Gianmarco Ottaviano
In the age of vintage, it is hardly surprising to find, even in the most prestigious settings, furnishings that we had frankly hoped to forget. The Oval Office of the White ...
Leveraging Loyalty to Create Value
by Bruno Busacca, Giuseppe Bertoli
In an increasingly complex economic and market scenario, building quality customer relationships is a necessary condition for business success. Given all the resources required ...
Brand and Artificial Intelligence: Two Key Questions to Explore New Frontiers
by Bruno Busacca, Maria Carmela Ostillio
Artificial intelligence is revolutionizing marketing and brand management, offering new opportunities but also unprecedented risks. Among these, data reliability and the ...
Why Sustainability is Worth It (Even if Showing It Off is No Longer in Vogue)
by Francesco Perrini
Greenwashing or Greenhushing? When it comes to sustainability, businesses are increasingly caught between the risk of being accused of opportunism and the fear of exposing ...
Finance for Europe
by Andrea Beltratti, Alessia Bezzecchi
In his report on competitiveness, Mario Draghi highlights an uncomfortable truth: despite being an economic powerhouse with 440 million consumers and a GDP accounting for ...
E&M - 2025/1
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value , Busacca Bruno, Bertoli Giuseppe Going Beyond Discounts: Loyalty Trends in Italian Retail , Acconciamessa Emanuele Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand , Ciacci Andrea, Mantovani Alice, Branca Generoso Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter , Penco Lara, Testa Ginevra The TCC Model: Turning Data Into Competitive Advantage , Branca Generoso, Ciacci Andrea, Katris Damien, Rubashkina Yana
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing , Arbore Alessandro The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms , Sura Alessandro, Di Ventura Emanuele
Themes
Carried Interest: Balancing Incentives and Taxation , Ruozi Roberto Corporate & Investment Banking: Perceptions of GenZ and Millennials , Accettura Roberta, Pirro Ruggiero Antonella, Rossi Riccardo, Sisti Alessia Giorgia From States of Mind to Strategies Using the Moods Matrix , Castelli Paola Rita, Perotto Pierpaolo
Rethinking Innovation: The Challenges of the Future
by Paola Cillo
One of the greatest challenges for today’s managers is understanding how to sustain innovation in an increasingly dynamic environment – one shaped by technological ...
Market, Security, Energy: the Draghi Report and the Future of Europe
by Carlo Altomonte
The global landscape is shifting: what lies ahead for the European Union economically and politically?Since World War II, the EU has been a globalization success story, leveraging ...
United in Diversity: Towards a European Managerial Model
by Alessandro Zattoni
Thirty years after the creation of the single market, a European managerial model has yet to emerge. However, cultural diversity is a valuable resource that enriches European ...
Leading Management
