E&M
2023/3
Indice
Dossier. Desire for Luxury: Experiences, Practices, Values
Luxury Experience as a Modus Vivendi
A Growing Market Despite Uncertainties
Global Players are Shopping for Smaller Businesses
Discretion and Refinement at the Core of Quiet Luxury
Excellence Becomes a Group: the Case of Florence
NFTs for a New Customer Relationship
Authenticity Generates Uniqueness, Trust, and Loyalty
Personalizing the Product, but with Moderation
Luxury Hospitality: Challenges, Trends, and Good Practices
Focus. The Artificial Era (but not too much)
Looking Closely Through the Digital Mirror
Cybersecurity and Companies: If the Worst Virus is the Mentality
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
Public Administration
Towards Big Government. The Key Role of a Large Public Administration
Sustainability
NFTs for a New Customer Relationship
Digital transformation in the luxury sector has only picked up in the last two decades, driven mostly by the need to shift from brick-and-mortar to e-commerce. However, in the last few years, players in this sector have emerged as pioneers in the experimentation and adoption of new technologies. To date, the luxury and apparel sector has launched the greatest number of non-fungible tokens (NFTs), most of which are digital collectibles and works of art. More recently, the demand for NFTs has slowed, but innovators in the industry believe that NFTs are capable of much more; they potentially represent a new way to enhance the customer relationship through CRM3.0.
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