E&M

2023/3

Patrizia Calefato

Luxury Experience as a Modus Vivendi

The pandemic has represented a crucial phenomenon that has revolutionized the positioning and market characteristics of the luxury sector. The luxury experience is, above all, a distinctive element with deeply symbolic meaning that identifies a way of being, belonging to a core set of values, and enhances the uniqueness of those who live that experience. From travel to psychophysical wellbeing, luxury is no longer - or, in any case, not only - about possessing a good, but tends to be identified with the narrative of a modus vivendi.

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