By People Analytics (or HR Analytics) is meant the use of data to advance how organizations make decisions about people, and help leaders operate based on evidence rather than intuition.

Given the increasing availability and granularity of data on employees that has characterized the last decade, the interest of managers, consultants, and academics for the use of People Analytics in the management of human resources (HR) is very high and constantly growing.

Implementing People Analytics is a complex process of transformation of the decision-making mechanisms of an organization. In order for such a project to be successful, it is necessary to create a group of professionals with diverse and complementary experience in fields such as HR, project management, data analysis, and communication.