Today, at least three different generations work together at companies: the famous Millennials (between 23 and 39 years old), the Baby Boomers on their way out (between 59 and 73) and Gen X (between 40 and 58), a sandwich generation stuck between the other two, despite being the most important in numerical terms.

Examining differences (including generational differences) is important to design effective employee experiences and to manage people in daily relations in businesses. There are many levers that can potentially be used to attract, keep, and motivate Millennials, because this generation gives more importance to various different aspects of work. On the other hand, this entails higher expectations, that can be more difficult to satisfy.