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Gender Parity: the Necessary Investment
To ensure that the (few) steps forward taken in recent years to promote gender parity don't disappear in the face of the pandemic emergency, public policies are necessary that accelerate progress towards gender parity, supporting women's participation in the labor market and their presence in decision-making positions. Broader assistance for childcare and the extension of paternity leave can improve ...
What Future for Gender Budgeting?
The term gender budget indicates the integration of the dimension of gender in a company's budgeting cycle, from the phase of planning to that of reporting, passing through operations.#In Italy, the phenomenon of the gender budget has principally taken hold at the level of local public entities, and only recently, has affected the reporting of the state and some universities.#Having gender-disaggregated ...
What Unions Can and Must Do
Still today, many people linked to the LGBT community must deal with a series of formal types of discrimination (regarding the policies and decisions a company makes) and informal types as well (regarding the climate at the company and interpersonal dynamics) that make work experiences problematic.#The approach taken by labor unions to diversity of sexual orientation and gender identity within companies ...
Where Resistance Lurks
Some investigations show that only 20.7 percent of Italian businesses have adopted at least one non-legally mandatory measure with the aim of managing and promoting diversity among workers. This is a sign that the issue of "diversity and inclusion" still has difficulty entering the agendas of personnel directors and managing directors.#Faced with the possibility that a stigmatized group can threaten ...
The Key Points of the Digital Transformation of Go-to-market
Given the changes that are taking place in the customer journey, due to the advent of digital channels, there is an inevitable transformation in touchpoints, stores, and the functions performed by distribution companies. As a direct consequence, the channel policies of upstream companies must also be radically innovated, rethinking the traditional go-to-market logics. In this context, industrial companies ...
Brand Management between Back to the Future and Interstellar
Today brands are one of the most precious corporate assets that exist, and also an important business tool. The priorities for brand management can be summarized with three I’s: “immersion” in both physical and digital reality; “integration” of channels, devices, platforms, and sources of value; “impact” that is not only economic, but also ethical and social. Those priorities correspond ...
The New Logics of Territorial Readjustment
Better environmental and social standards, a search for flexibility and new forms of contracts represent the current needs of consumers and must haves in today’s real estate sector. To achieve all of this, though, a joint effort is necessary between the public and private sectors. The latter must be significantly reinforced thanks to the entry of institutional capital able to promote new projects ...
When Images Become a Repository of Data for Businesses
Consumers increasingly use images posted on social media – Instagram in particular – to communicate, express, and share their feelings, emotions and impressions. As a consequence, companies are acting to use this large store of information to more deeply understand the behavior and preferences of individuals in order to orient their marketing, innovation, and communication decisions. A recent ...
Offices Are Changing; Investments, Too
The office sector represents the most significant portion of the asset allocation of institutional investors and the sector most influenced by the new modes of remote work. New work needs are thus leading to a change in demand for spaces and in the physical characteristics of new properties, but also in supply, with increasingly complex technological solutions and greater attention to services and ...
The Customer Experience as the Heart of Hospitality
The advent of new players and the consequences of the pandemic have forced radical changes in the hospitality sector, requiring a decisive response on the part of operators. In this context, the building has a central role for the quality of the customer experience, as regards both the part linked to systems, and that linked to the reservation or check-in experience. In that sense, data becomes an ...