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The New Normal in Marketing
Digital transition, ecological transition, smart working, and smart living are the key elements of the return to the post-pandemic normal. Having success in markets that change so radically and rapidly is not a challenge of little account for the Chief Marketing Officers and Marketing Managers of today. It is necessary to make a significant contribution for a responsible approach to the market and ...
Innovation Strategies for Museum Collections
Despite significant growth of the online presence of all Italian museums, these institutions are still oriented towards a use of the technology linked to the web 1.0 in which the services offered and their use are rather passive and not oriented towards engagement of the public. The risk is to not fully exploit the potential of digital to enhance their collections, to propose a differentiation between ...
Strength and Fragility of Reading
In the last months of 2021, the positive sales results for the book publishing industry were accompanied by a growing polarization of certain social dynamics linked to reading: the distribution of libraries, schools, and bookstores and the variety of cultural offerings are more fragile in the South than in the North. It is increasingly necessary to reflect on the ways of stimulating reading, starting ...
Cultural Welfare Beyond Experimentation
Research on the effects of art and cultural heritage on people’s health and well-being intensified at the start of the new millennium involving a growing number of countries. This was accompanied by a multiplication of practical experiences that emerged, both in the classic locations for culture, such as libraries, museums, theaters, and other entertainment spaces, and in the places traditionally ...
Capitals of Culture: Experimenting with the Future
Each year, the list of candidate cities to be the Italian Capital of Culture counts approximately thirty proposals. The attention to this opportunity is growing, as is the quality of the proposals. This demonstrates that the competition has broken away from the perspective of rewarding projects that attract tourists, to open up to experiences able to design and implement processes of culture-based ...
The Values of Culture
The articles in this issue offer an ample and detailed view of the meaning and contemporary value attributed to cultural organizations of very different kinds. Through an analysis of the transformation of ancient institutions, such as libraries and museums, new forms of exchange of original works, such as NFTs, and the changes underway in the relationships between operators that exist in different ...
Ten Areas of Action to Redesign the Sales Function
The Covid-19 era has imposed deep transformations on sales organizations, and above all, required them to answer the question of how to manage the recovery in a new normal . A study by the Commercial Excellence Lab at SDA Bocconi has identified the ten areas of action for sales organizations in the post-pandemic future: process redesign, data-driven approach, new customer segmentations, redefinition ...
The Capitalism of the Future: State and Businesses in Search of an Author
In the last two years, the fragility of our businesses, due to their fragmentation, low capitalization, and the effects of the pandemic, has been supported by the public hand. But the prospects that emerged during 2022, first stagflation and then inflation, as well as a radical redesign of production and distribution chains at the international level, require a deep reflection that goes well beyond ...
The Platform Economy and the Paradoxes of Digital Work
Many of the virtues digital platforms boast of - such as the substitution of human work, the formalization of informal economies, the definition of flexible and autonomous forms of use, or the democratization of the market and business – are not confirmed by empirical evidence; rather, we can see trends in the opposite direction. As much as the platform economy appears as a “disruptive innovation,” ...
Business Leadership and the Rise in Levels of Conflict
Even before the outbreak of the pandemic, a need was evident in organizations to structure the relations between management and their collaborators differently, abandoning the old top-down, control-centered management of relationships. To manage the rise of internal conflict and improve organizational and productive processes, businesses are increasingly turning to alternative dispute resolution mechanisms ...