E&M

2023/4

Andrea Lanza Salvatore Iritano

Business Marketing in the Era of Generative AI

Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.

L'ACCESSO A QUESTO CONTENUTO E' RISERVATO AGLI UTENTI ABBONATI

Sei abbonato? Esegui l'accesso oppure abbonati.