Marketing, Quo Vadis?

by Bruno Busacca

Artificial intelligence is redefining marketing tools, processes, and skills, raising profound questions about the future role of the discipline. Starting from this scenario, ...

Trump and the Monroe Doctrine 2.0: between political dominance and monetary instability

by Donato Masciandaro

In relations with Venezuela – and more broadly with South America – Donald Trump has revived the Monroe Doctrine. A formula long used by U.S. presidents to exercise political ...

AI must not only cut costs. It must create revenues

by Andrea Beltratti, Alessia Bezzecchi

After the euphoria of 2025, 2026 has brought volatility and renewed questions about the economics of AI. Beyond market fluctuations, the real issue concerns its structural ...

From the platform economy to the ecosystem economy: how AI is rewriting global competition

Open ecosystems, agentic AI and vertical LLMs are transforming the platform economy into an ecosystem economy, where competitive advantage stems from the ability to orchestrate ...

Thinking in projects: the strategic lever for companies that want to innovate

by Elena Coffetti, Alfredo Biffi

Structuring corporate management around a project portfolio does not simply mean adopting project management tools; it means embarking on a profound transformation of the ...

Navigating Uncertainty: the Impact of Geopolitics on Business

by E&M Plus

In a world shaped by conflict, trade tensions, and geopolitical instability, companies are being forced to radically rethink their strategies on multiple fronts. In the second ...

Demographics and business: the four revolutions reshaping the world

by Francesco Billari

The longevity revolution, the expansion of education, the intensification of migration flows and the rebalancing of gender within organizations are redefining societies, ...

Marketing Metrics: the Puzzle of Performance Measurement

Measuring marketing has never been so easy – and so complex.In the era of MarTech, information overflow makes it difficult to distinguish what matters from what distracts.The ...

More space for Earth: the future of the Space Economy

by Simonetta Di Pippo

The new space race is no longer just about satellites and lunar missions: it is an ecosystem that brings together artificial intelligence, robotics, biotechnology, and international ...