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Found documents: 677
Magazine article (E&M - 2026/1) Busacca Bruno

Marketing, Quo Vadis?

Artificial intelligence is redefining marketing tools, processes, and skills, raising profound questions about the future role of the discipline. Starting from this scenario, a perspective is proposed that enhances the evolutionary resilience of marketing and reaffirms its strategic centrality. Indeed, marketing remains essential as a builder of trust, a generator of differentiation, and a guide to ...

Magazine article (E&M - 2026/1) Capoani Luigi, Izzo Andrea, Martini Piergiorgio

Relational Assets and SME Performance: The Role of Managers' Professional Networks

Managers' professional connections represent a relevant lens for understanding differences in business performance and financial soundness in small and medium-sized enterprises (SMEs). Drawing on an empirical study conducted on a sample of French firms operating in the advertising industry, this paper examines the impact of board members’ professional networks on SME productivity. The analysis combines ...

Magazine article (E&M - 2026/1) Tomasi Giovanni, Giacoma Giulia, Ottolina Maria Angelica

Six Dimensions for Evaluating Performance in Seaside Concessions

The issue of beach concessions presents particularly critical aspects, both due to the tensions in the application of European Union law and national law, and because of the uncertainty surrounding tender criteria and the evaluation of technical offers. In this article, we reconstruct the evolution of the regulatory framework, with specific reference to the transposition of the Bolkestein Directive ...

Magazine article (E&M - 2019/3) Perretti Fabrizio

Goodbye Workers?

This dossier is dedicated to work, and more specifically to workers in businesses and organizations in a broad sense. “Workers” is an almost outdated term that, similar to what happened with “laborers,” is now disappearing from the managerial vocabulary. In its place people speak of “human resources” and “human capital,” and no longer of “employees” but “associates.” Yet we ...

Magazine article (E&M - 2019/4) Caporarello Leonardo

Negotiating Styles: the Impact of Culture

In today's world, negotiations increasingly involve people belonging to different cultures, and individuals belonging to different cultures tend to have different negotiating styles. These differences cannot be ignored, given that they can have a significant impact on the outcome of transactions, agreements, and collaboration. In a soon to be published study by Leonardo Caporarello, a comparison is ...

Magazine article (E&M - 2019/2) Perretti Fabrizio

Celebrating Heroes: On Rewards in Corporations

A fundamental part of our social life is based on the universal need to have the respect, esteem and approval of the people around us. Public prizes and awards are some of the instruments that carry out this important social function. Initially limited to situations outside of employment fields not driven by commercial logic (sports, culture, civil and military valor), prizes and public awards of ...

Magazine article (E&M - 2019/2) Perretti Fabrizio

The Meeting/Clash Between Material and Imaginary

Our readers may wonder why, on our 50th anniversary, our magazine has decided to dedicate so much attention to the year 1969. The answer, as we will attempt to illustrate in this dossier, is because some of the events from that year were very important for the issues we still deal with today; more so than the events of 1968, another symbolic year whose importance and legacy have recently been the ...

Magazine article (E&M - 2019/4) Cappelli Agostino

Where the Rail System Begins

From the Kingdom of Italy to the new 2016 procurement code, the history of the Italian railway system shows how the succession of different political objectives and legislative changes has made the role of evaluation techniques very difficult, too often leaving to political decisions, with can change rapidly, the task of planning and financing the works. In our country, this has generated numerous ...

Magazine article (E&M - 2019/2) Simonella Zenia

The Boom of Sex Toys (Thanks to E-commerce)

1969. The year the first sex shop opened in Italy. Since then the number of such stores has grown, especially in the 1980s and ’90s. Today the approximately 500 “physical” stores present in Italy[1] must deal with the opening of an increasing number of stores present exclusively online. This is a trend taking place throughout Europe: for example, the Beate Uhse company, that had a chain of franchises ...

Magazine article (E&M - 2019/4) Rossetti Mario

The Open Fiber Project: how and why

Founded in 2017 to pursue the goals of the "Gigabit society" indicated by the European Union, the Open Fiber project set an investment plan of 6.5 billion euros to cable 19 million residential units with an entirely fiber optic network, equal to two-thirds of the country by 2023. The company is working in 271 large cities and 8,000 small towns spread out around all 20 Italian regions.