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Replace, Add, Augment: A Possible Classification Framework for AI Marketing
Introduction The development of artificial intelligence, and in particular generative AI (GenAI), has turbocharged the transformation of marketing processes. But what exactly is GenAI? Let’s start by defining AI. The most common view in the literature describes it as the set of technologies, algorithms, and models (that is, machines broadly defined) designed to emulate human functions such as learning, ...
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Introduction In recent years, growing focus on economic inequality has given rise to the need for in-depth analysis of the internal dynamics in firms, particularly as regards the distribution of profits. In Italy, corporate profits are not only an indicator of the financial health of a business, but also a valuable yardstick for assessing economic inequality, both among firms and in firms. Tools such ...
From States of Mind to Strategies Using the Moods Matrix
Mood can be defined as a semi-persistent psychophysical state that influences attitudes and behavior (Oxford Dictionary). Before beginning our discussion of this topic, we first need to recognize the difference between emotions, feelings, and moods, which mainly depends on their temporal sequence. In other words, emotions are the first to manifest as immediate reactions to perceived stimuli; feelings ...
Corporate & Investment Banking: Perceptions of GenZ and Millennials
The research methodology Our study began with a desk analysis based on accredited sources regarding research around the values and concerns of Under 36s, regardless of industry. The objective was to identify possible differences or overlap between young people in Corporate & Investment Banking and those working in other fields, starting with a larger sample. Next, we focused on C&IB, running qualitative ...
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
From a managerial perspective, the issue of loyalty is a critical one for improving business performance (McManus and Guilding, 2008). However, loyalty, as a multidimensional construct that includes attitudes, intentions, and behaviors, is not always easy to measure (Belli et al., 2022). In an attempt to do so, companies refer to parameters such as customer value, purchase frequency, retention, penetration, ...
Carried Interest: Balancing Incentives and Taxation
Titolo di paragrafo Private equity (PE) is a financial transaction in which an institutional investor acquires a majority or minority stake in a company that needs capital the startup or development phase, or to overcome a temporary crisis, especially liquidity. In addition to financial capital, investors often contribute human capital in this kind of transaction, becoming not only shareholders ...
The TCC Model: Turning Data Into Competitive Advantage
TCC is a company that specializes in creating loyalty programs and innovative marketing solutions to help companies build lasting and meaningful relationships with their customers. With an international presence, the company has been a reference partner for many retailers for over thirty years, combining innovation and operational excellence. TCC's mission is to create value through effective loyalty ...
Between Myth and Reality. In-store Brand Equity in Times of Crisis
What objectives does brand industry visual merchandising set in Large-Scale Retail stores, and what is its scope of action? Which companies primarily focus on maximizing space productivity with a more efficiency-driven approach, and which ones interpret the retail store in a more value-oriented way, concentrating on communication and brand identity consolidation? Is there still a clear distinction ...
Business Marketing in the Era of Generative AI
Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.
Management Incentive Plans in Private Equity
The success of a private equity deal largely depends on the relationship of trust and alignment of interests between investors and the management of the portfolio companies. Unlike in English-speaking countries, the Italian market is not yet sensitive in evaluating the strategic nature of incentive policies for the target companies, which, moreover, represent a strong lever for management retention.