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Magazine article (E&M - 2021/4) Casarico Alessandra

Gender Pay Gap: The Role of Businesses

Over the course of the last 30 years, gender pay differences in the private sector in Italy have fallen considerably, although they remain very noticeable among high incomes: the difference between men and women is 30 percent, in favor of the former. In 2021, the birth of a child still represents one of the main factors that contributes to accentuating the gender employment and pay gaps. In Italy, ...

Magazine article (E&M - 2021/4) Cuomo Simona, Simonella Zenia

Managing Disability Beyond the Stigma

In Italy, the degree of adoption of policies and practices on the subject of disability is still low. The few cases of success are determined more by personal factors (individual motivations) and contingent factors (a good boss, sensitive colleagues), than by the systematic efforts of HR and organizations. This shows that businesses are neither equipped in terms of knowledge and skills to manage the ...

Magazine article (E&M - 2021/4) Profeta Paola

Gender Parity: the Necessary Investment

To ensure that the (few) steps forward taken in recent years to promote gender parity don't disappear in the face of the pandemic emergency, public policies are necessary that accelerate progress towards gender parity, supporting women's participation in the labor market and their presence in decision-making positions. Broader assistance for childcare and the extension of paternity leave can improve ...

Magazine article (E&M - 2021/4) Galizzi Giovanna

What Future for Gender Budgeting?

The term gender budget indicates the integration of the dimension of gender in a company's budgeting cycle, from the phase of planning to that of reporting, passing through operations.#In Italy, the phenomenon of the gender budget has principally taken hold at the level of local public entities, and only recently, has affected the reporting of the state and some universities.#Having gender-disaggregated ...

Magazine article (E&M - 2021/4) Pulcher Simone

What Unions Can and Must Do

Still today, many people linked to the LGBT community must deal with a series of formal types of discrimination (regarding the policies and decisions a company makes) and informal types as well (regarding the climate at the company and interpersonal dynamics) that make work experiences problematic.#The approach taken by labor unions to diversity of sexual orientation and gender identity within companies ...

Magazine article (E&M - 2021/4) Simonella Zenia

Where Resistance Lurks

Some investigations show that only 20.7 percent of Italian businesses have adopted at least one non-legally mandatory measure with the aim of managing and promoting diversity among workers. This is a sign that the issue of "diversity and inclusion" still has difficulty entering the agendas of personnel directors and managing directors.#Faced with the possibility that a stigmatized group can threaten ...

Magazine article (E&M - 2022/04) Castaldo Sandro, Zerbini Fabrizio

The Key Points of the Digital Transformation of Go-to-market

Given the changes that are taking place in the customer journey, due to the advent of digital channels, there is an inevitable transformation in touchpoints, stores, and the functions performed by distribution companies. As a direct consequence, the channel policies of upstream companies must also be radically innovated, rethinking the traditional go-to-market logics. In this context, industrial companies ...

Magazine article (E&M - 2022/04) Busacca Bruno, Ostilli Maria Carmela

Brand Management between Back to the Future and Interstellar

Today brands are one of the most precious corporate assets that exist, and also an important business tool. The priorities for brand management can be summarized with three I’s: “immersion” in both physical and digital reality; “integration” of channels, devices, platforms, and sources of value; “impact” that is not only economic, but also ethical and social. Those priorities correspond ...

Magazine article (E&M - 2022/04) Beltratti Andrea, Bezzecchi Alessia, Mazzanti Alessandro, Ricciardi Paola

The New Logics of Territorial Readjustment

Better environmental and social standards, a search for flexibility and new forms of contracts represent the current needs of consumers and must haves in today’s real estate sector. To achieve all of this, though, a joint effort is necessary between the public and private sectors. The latter must be significantly reinforced thanks to the entry of institutional capital able to promote new projects ...

Magazine article (E&M - 2022/04) Cillo Paola, Grossetti Francesco, Rubera Gaia

When Images Become a Repository of Data for Businesses

Consumers increasingly use images posted on social media – Instagram in particular – to communicate, express, and share their feelings, emotions and impressions. As a consequence, companies are acting to use this large store of information to more deeply understand the behavior and preferences of individuals in order to orient their marketing, innovation, and communication decisions. A recent ...