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The Need to Transform Marketing Practices
Sustainability and digital transformation reinforce the central role of value creation, a topic that has been extensively studied in management, highlighting the need for a fundamental reassessment of both the concept of value itself and the strategies on which such value depends. With regard to the first point, in the systemic view, the firm is an enduring institution whose mission can be traced ...
European Management Model: A Reality or a Chimera?
About thirty years ago, the question of whether there was a European management model sparked a lively and open debate among scholars. One group argued that Europe had its own management model, separate from those of North America and Asia, but with common characteristics. Conversely, another group argued that because of the differences in formal and informal institutions among European countries, ...
Ethical Challenges of Artificial Intelligence
The discussion of ethics and artiļ¬cial intelligence encompasses many perspectives, including philosophical, religious, and social. Our focus here is to address the profound questions surrounding the impact of machine behavior on individuals, society, and business, and the potential consequences, both positive and negative. We refrain from addressing whether machines have a moral status arising from ...
The Future of the Blue Economy. From Risk Mitigation to Business Opportunities
Often unaware of the risks associated with ecosystem degradation, businesses exert both direct and indirect pressures on the ocean. The diverse and interconnected nature of these pressures makes the protection of coastal and marine ecosystems a key challenge for most companies, regardless of their sector. However, while marine restoration activities present significant challenges, they can also provide ...
Successful Business Cases: AI Implementation Best Practices
Through the analysis of successful business cases, the article aims to identify key steps and best practices in AI implementation in order to develop a set of principles that can guide managers in business practice. To optimize business operations and transform AI into a driver of innovation and value, specific development steps must be followed: from establishing a solid strategic and organizational ...
From Theory to Practice: Critical Factors in AI Implementation
By investigating major trends in the literature on artificial intelligence, this article provides an up-to-date, structured overview of AI applications in the business context. In particular, it explores the most influential factors in AI implementation, divided into five main areas: drivers for adoption, skills needed for implementation, risks and challenges, key business processes where AI is applied, ...
The Reality Beyond the Hype: Three-Dimensional Applicability
DEVO Lab's HIT Radar framework helps organizations identify and evaluate use cases where artificial intelligence (AI) can concretely improve business processes and create sustainable value. In line with the post-digital approach, it provides a balanced perspective on the potential of AI, distinguishing opportunities for real impact from technological hype. Through a structured analysis of selected ...
In search of impact
In order to translate the vast body of scientific knowledge into practices that transform organizations and processes to create value for business and wellbeing for society, a dialog between academic research and management practice is essential. Although the impact of research has traditionally been measured in academic terms, it is now also being considered from a socioeconomic perspective, assessed ...
Creating Value with AI: Post-Digital Business Strategies
Despite the optimism and the rush to create increasingly powerful AI models, the overall benefits of artificial intelligence remain unclear outside of large tech companies. In many realities, the tangible effects are not evident, despite the wide accessibility of available solutions. This is because, as a general-purpose technology, AI takes time to manifest its full transformative potential. In this ...
Financial Markets and Sustainability: How Biodiversity Affects Investment
Biodiversity, widely recognized for its role in environmental sustainability, remains an understudied topic in the context of the stock market. Using a combination of fixed regression models and random forest techniques, the research shows that biodiversity is a significant determinant of stock returns. This finding underscores the financial importance of integrating biodiversity into corporate strategies ...