The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring.

Based on a number of interviews with Italian startups and incubators/accelerators/centers of innovation in the fashion sector, some fundamental conditions for the success of new entrepreneurial initiatives in this field were highlighted: setting of clear and measurable objectives; strength of the team; constant networking activities; constant analysis of the  market; redesigning objectives in a self-critical way; correct choice of incubators;  adequate economic resources; focus on sustainable innovation; creation of strategic partnerships; participation in coworking spaces.