
Why Sustainability is Worth It (Even if Showing It Off is No Longer in Vogue)
“You’re good, and they throw stones at you. You’re bad, and they throw stones at you,” sang Gian Pieretti and Antoine at the Sanremo Festival in 1967. Fifty-eight years later, the sentiment described in the Italian song risks silencing the conversation on sustainability. The term 'greenhushing' refers to companies minimizing or completely avoiding communication about their environmental goals and results in order to avoid criticism or negative reactions. The term gained traction in late 2022 when South Pole, a Swiss sustainable finance consulting firm, released a report revealing that ...