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Ten Areas of Action to Redesign the Sales Function
The Covid-19 era has imposed deep transformations on sales organizations, and above all, required them to answer the question of how to manage the recovery in a new normal . A study by the Commercial Excellence Lab at SDA Bocconi has identified the ten areas of action for sales organizations in the post-pandemic future: process redesign, data-driven approach, new customer segmentations, redefinition ...
The Capitalism of the Future: State and Businesses in Search of an Author
In the last two years, the fragility of our businesses, due to their fragmentation, low capitalization, and the effects of the pandemic, has been supported by the public hand. But the prospects that emerged during 2022, first stagflation and then inflation, as well as a radical redesign of production and distribution chains at the international level, require a deep reflection that goes well beyond ...
The Platform Economy and the Paradoxes of Digital Work
Many of the virtues digital platforms boast of - such as the substitution of human work, the formalization of informal economies, the definition of flexible and autonomous forms of use, or the democratization of the market and business – are not confirmed by empirical evidence; rather, we can see trends in the opposite direction. As much as the platform economy appears as a “disruptive innovation,” ...
Business Leadership and the Rise in Levels of Conflict
Even before the outbreak of the pandemic, a need was evident in organizations to structure the relations between management and their collaborators differently, abandoning the old top-down, control-centered management of relationships. To manage the rise of internal conflict and improve organizational and productive processes, businesses are increasingly turning to alternative dispute resolution mechanisms ...
The Electric Future of Mobility
Today the mobility sector must deal with unprecedented pressure from social movements, citizens, and politicians, due to its impact on climate change. Currently, approximately 25% of greenhouse gases produced by our society come from the transport sector. The need to reduce the use of fossil fuels that feed the production of energy is thus increasingly pushing the transport industry to rethink its ...
Tradition and Innovation for Luxury Boating
Luxury boating is a dynamic and competitive sector and a significant contributor to the economy and image of made in Italy production at the global level. After years of crisis, the recent recovery has been driven by new technological, stylistic, and recreational solutions. In Italy, the sector is strongly characterized by a local, manual, artistic economy that is personalized based on the customer’s ...
Technology and Sustainability Take a Cruise
The world of cruise tourism is facing extremely complex challenges. The latest reports on the state of the industry highlight the progress made and underscore the persistent efforts to innovate and promote more responsible tourism. The case of MSC Crociere demonstrates that the future of the sector is linked to technological innovation, environmental sustainability, and the reconsideration of traditional ...
Mountain Tourism in Transition
Various studies conducted in 2020 and 2021 have shown an increase in the attention of travellers for sustainability, starting with environmental sustainability. A study conducted by Booking.com on its users, for example, indicated that 82 percent of travellers think that travelling sustainably is important. For this reason, mountain tourism is evolving towards zero-impact solutions able to integrate ...
The Great Challenge of Milan-Cortina
The production of a large event, starting from the candidacy phase, implies a mix of investments, adequate marketing actions, and the involvement of many actors. The economic and social legacy thus embraces important temporal and territorial dimensions. The case of the Milan-Cortina 2026 Winter Olympics demonstrates that the importance of large events, in addition to the sense of belonging and national ...
New Trends in Beach Tourism
Beach tourism has always represented an important segment for Italy, and during the pandemic the seaside confirmed its position as the preferred tourist product for summer vacation. However, the changed socio-economic context has introduced some alterations in consumer behavior, such as attention to environmental sustainability and a broader sociality. These are changes that demand a rethinking of ...