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Found documents: 729
Mirko Olivieri, Ginevra Testa, Luca Giraldi

Communication strategies of sustainable restaurants

Sustainability has become a strategic driver across all industries, but in the restaurant sector it carries a particularly distinctive relevance. In communication and storytelling around each dish and culinary experience, it is essential to convey narratives that weave together environment, society, culture, and business: from the origin of ingredients to production methods, from raw material management ...

Cristoforo Losito, Stefania Farace, Anna Maria Tuan, Elisa Montaguti

Guidelines for Sustainable Communication: Green Marketing Strategies in Video Content

In the evolving landscape of digital communication, where sustainability has become central to both corporate identity and consumer expectations, the method of conveying messages is as crucial as the message itself. Companies that fail to communicate their environmental efforts effectively risk not only consumer disengagement but also reputational damage – often facing accusations of greenwashing ...

Donato Masciandaro

Public debt and interest rates: the compass dilemma

Let’s start with the facts. The incoming German government coalition has reached an agreement to increase public spending by 500 billion euros, easing both formal and cultural constraints on spending, deficits, and debt – particularly with regard to defense. Following the announcement, German bond yields rose. But does this market reaction reflect optimism or concern? An empirical analysis applied ...

Alessandro Sura, Emanuele Di Ventura

Corporate profits: factors of inequality among Italian firms

Introduction In recent years, growing focus on economic inequality has given rise to the need for in-depth analysis of the internal dynamics in firms, particularly as regards the distribution of profits. In Italy, corporate profits are not only an indicator of the financial health of a business, but also a valuable yardstick for assessing economic inequality, both among firms and in firms. Tools such ...

Stefano Caselli

Rethinking enterprise, reviving Europe

What choices are businesses facing today? How can we, as a School of Management, help businesses, entrepreneurs, and managers, during this unprecedented time? Five years after the pandemic and three years after the Russian invasion of Ukraine, companies are now contending with a storm of tariffs. These tariffs not only jeopardize revenues, but also the very way companies operate in the marketplace. ...

Francesco Perrini

The sustainability pendulum: stakeholders set the course

Sustainability took several hits in 2025, though none delivered a knockout blow. Regulatory progress slowed in both the U.S. and Europe, and mounting political pressure might suggest a retreat. Yet the underlying trend remains intact. Stakeholder demand continues to exert powerful influence beyond regulation. Clients, employees, local communities, and the media still expect measurable, verifiable ...

Leonardo Caporarello

How to negotiate (successfully) in the phygital world

Phygital negotiation refers to a blend of traditional face-to-face and digital-enabled interactions. In fact, digital tools can enhance the negotiation process in both in-person interactions (with data mining, for instance) and virtual ones (online meetings). In essence, phygital negotiations encompass a wide variety of combinations of direct, personal contacts and technology-driven elements such ...

Davide Reina

A disassembly line for the dustainable transition

Everyone knows that a circular economy is essential for reducing CO2 emissions. According to calculations by the Ellen MacArthur Foundation, about 30 percent of all the decarbonization needed by 2050 to meet globally agreed targets depends on the circular economy. Few people, however, realize that the circular economy is also indispensable if we want to avoid running out of raw materials. The reason ...

Gianmarco Ottaviano

The shortcut of protectionism: external solutions for internal problems?

“Amor, ch'a nullo amato amar perdona.” Throughout the Inferno, many sinners offer justifications or shift the blame onto others, trying to elicit pity from Dante the pilgrim or to rationalize their eternal torment. This tendency highlights Dante’s view that sin is a deliberate act of will, and that trying to escape responsibility is itself part of damnation. Of course, protectionism is not a ...

Roberta Accettura, Antonella Pirro Ruggiero, Riccardo Rossi, Alessia Giorgia Sisti

Corporate & investment banking: perceptions of GenZ and millennials

The research methodology Our study began with a desk analysis based on accredited sources regarding research around the values and concerns of Under 36s, regardless of industry. The objective was to identify possible differences or overlap between young people in Corporate & Investment Banking and those working in other fields, starting with a larger sample. Next, we focused on C&IB, running qualitative ...